Blue speech bubble with green 3D text that says "Welcome Habib"

Asma Hamdi is a London-based digital artist, designer and photographer.

Asma’s practice spans design, photography and 3D, exploring themes of identity, memory and resistance through image making, visual storytelling and conceptual design. Drawing from folklore, visual art and cinema, her work moves between the familiar and surreal, combining different mediums to create narrative driven imagery.

Green silhouette of a teapot with an ornate lid, spout, and handle against a black background.
Blue inflatable cloud-shaped float decorated with colorful stickers including a smiling sun with sunglasses, pink flowers, a QR code, and a photo of a woman. The word 'DREAM' is written in green letters on the float.
A young person with short dark hair, wearing a gray beanie, blue ribbed sweater, and denim overalls, posing with arms crossed above their head against a dark background.

Asma works across editorial and commercial design and photography. Her design clients include the ICA, London Longboards, Ghuraba and Wataan, while her photography clients include the V&A, Kazna Asker, Mykali Magazine, Intibint, British Omani Society, Lord and Duploy.

Asma is also the Creative Director and Designer of Al Yamaniah Magazine, a 284-page pioneering visual archive and the first print publication of its kind to focus on female Yemeni artists. She successfully wove together the work of over 60 artists, creating a publication that celebrates contemporary Yemeni creative practice and provides a rare space for their work to be seen, documented and shared internationally.

A shiny pink cartoon flower with five rounded petals and a yellow center.

EXHIBITIONS & aWARDS

Rosetta Arts, included in the Loved & Wanted programme, May–June 2026

Into the Fold – The Holy Art Exhibition, London, May 2026

MACFEST Muslim Arts Awards Exhibition, University of Salford, Dec 2025

MACFEST Muslim Art Awards (Photography, finalist), Sep 2025

Page Masters Zine Fair with Maqam Books, Art Hub Studios, Sep 2025

The Other Art Fair with RIOT SOUP, The Truman Brewery, Oct 2024

Page Masters Zine Fair, South London Gallery, Sep 2024

A digital illustration of two cherries with QR codes on their surface, connected by brown stems, with a green leaf labeled 'BIO' at the top, and a blurred background of a fruit.

tALKS & workshops

Editorial Design Workshop Series, Capital City College, London, Feb 2026 - April 2026

Oakland Int'l High School: Artist Interview with Graphic Design Students (via Zoom), Nov 2025

Senses of Yemen: Artists' Show & Tell with Mabrouklyn and Al Yamaniah, Kunstraum, Sep 2025

Asma’s practice spans design, photography and 3D, exploring themes of identity, memory and resistance through image making, visual storytelling and conceptual design. Drawing from folklore, visual art and cinema, her work moves between the familiar and surreal, combining different mediums to create narrative driven imagery.

asma hamdi
A black background with a bright green silhouette of a traditional Arabic-style teapot.
Illustration of two cherries with QR codes on their surfaces, linked by brown stems, with a green leaf labeled 'BIO' on top, set against an out-of-focus background of a red fruit.

Asma is also the Creative Director and Designer of Al Yamaniah Magazine, a 284-page pioneering visual archive and the first print publication of its kind to focus on female Yemeni artists. She successfully wove together the work of over 60 artists, creating a publication that celebrates contemporary Yemeni creative practice and provides a rare space for their work to be seen, documented and shared internationally.

A shiny, stylized pink flower with five petals and a yellow center.

Asma works across editorial and commercial design and photography. Her design clients include the ICA, London Longboards, Ghuraba and Wataan, while her photography clients include the V&A, Kazna Asker, Mykali Magazine, Intibint, British Omani Society, Lord and Duploy.

EXHIBITIONS & aWARDS

tALKS & Workshops

Blue cloud-shaped balloon decorated with pink and yellow flowers, smiling emoji with sunglasses, a small photo of a woman, the word 'DREAM' in green, and a QR code.

Rosetta Arts, included in the Loved & Wanted programme, May–June 2026

Into the Fold – The Holy Art Exhibition, London, May 2026

MACFEST Muslim Arts Awards Exhibition, University of Salford, Dec 2025

MACFEST Muslim Art Awards (Photography, finalist), Sep 2025

Page Masters Zine Fair with Maqam Books, Art Hub Studios, Sep 2025

The Other Art Fair with RIOT SOUP, The Truman Brewery, Oct 2024

Page Masters Zine Fair, South London Gallery, Sep 2024

Editorial Design Workshop Series, Capital City College, London, Feb 2026 - April 2026

Oakland Int'l High School: Artist Interview with Graphic Design Students (via Zoom), Nov 2025

Senses of Yemen: Artists' Show & Tell with Mabrouklyn and Al Yamaniah, Kunstraum, Sep 2025

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